All content © 2024
Lizarova Draws LLC
unless otherwise stated
Brighter Together
Objective
Through a multi-media partnership with WCCO, the objective was to improve Children’s Minnesota brand awareness for them to become a household name. Another goal was to increase growth in giving amount as well as number of donors to the hospital.
Opportunities
Concepted and lead an art direction that would marry the two brands together in a partnership to raise awareness. It was important to weave in the photos of the real kids being treated at Children's so that their stories could be shared and followed by the community.
Roles
Art Director, Design Lead, Illustrator, Storyboard Artist, Animator.
Studio
WCCO-TV Minneapolis
Client: Partnership between Children's Minnesota and WCCO
Creative Director - Casey Kespohl
Brand Strategist - Jodi Oelfke
Community Leads - Kaitlyn Link, Maddie Bennet
Designers - Kelly Pederson, Anne Chase, Maria Vos
Animator - Kelly Pederson
Promotions - Erica Jansen
We created a wide array of social assets that would be shared across a variety of platforms, little did we know the parents of one of the children would write such a heartfelt message and share our post. It meant a lot to them to highlight their son—who has overcome so many challenges at so young an age.
In addition to social posts, we created a profile picture overlay that could be shared and used on Facebook with the community to show their support for Brighter Together.
Storyboard & Style Frames
Title Animation for News
Brighter Together :30 Spot